Here at the smokers' clinic more and more patients are coming in and telling us they have been using electronic cigarettes. A lot of people have found them to be a useful aid for quitting, whereas others considered them a poor substitute for cigarettes. Experts in the field of smoking cessation are also split over the future of e-cigarettes. There is hope that with improvements to the nicotine delivery from e-cigarettes, they could be a real alternative to cigarettes for many smokers, as they have the advantage of looking and feeling a lot more like real cigarettes than other nicotine replacement products. Polosa at el. (2011) gave e-cigarettes to smokers with no intention to quit and found that at 6 months 22% had been abstinent for at least 30 days (verified by carbon monoxide levels) and 55% had more than halved their cigarette consumption. Despite this promising evidence, some believe that increasing use of e-cigarettes could undo the work done over the years to "denormalise" smoking, or that they could be a gateway into smoking for those who would not otherwise have started. There is however little evidence to support this view.
The next question about e-cigarettes is whether or not they should be considered a medicine in the same way that other nicotine replacement products are. The Medicines and Healthcare products Regulatory Agency (MHRA) has proposed regulating e-cigarettes as medicines in order to guarantee their safety. This is a move welcomed by many, but others argue that the process of licensing a product as a medicine is too expensive for many companies and therefore regulation could remove many of these products from the market. Currently the only company putting forward an e-cigarette to MHRA for approval as a medicine that aids quitting is CN Creative, which is owned by British American Tobacco. The idea of a tobacco company making money from people quitting does not sit well with many people. Campaign group ASH argue in favour if "light-touch" regulation where there could be compromises such as allowing continued retail sale of existing e-cigarettes, so that smokers who have switched to them do not return to smoking.
What do you think? Should e-cigarettes continue to be sold as consumer products, regulated as medicines or banned altogether? Leave your comments below.
Click here for an article in New Scientist about e-cigarettes potentially being sold as medicine. The smokers' clinic is currently carrying out a number of studies, including some about e-cigarettes. If you are interested in taking part please call 0207 882 8230.
The Smoker's Clinic is based at the Health and Lifestyle Research Unit, QMUL, near Stepney Green station, London, UK. We provide specialist stop smoking services to the borough of Tower Hamlets and City of London. We also conduct pioneering research into new smoking cessation treatments. See our pages below for information about our services, staff, and how to get in contact, along with commonly asked questions.