Smoking Sucks - French anti-smoking ads spark outrage

Young smokers tend to know that smoking is dangerous for the health, but never really think that the health problems are going to affect them, hence they don't really engage with anti-smoking advertising that highlights the health risks. It is thought that this younger population may respond better to the shorter term consequences of smoking, such as appearing less attractive to the opposite sex, or as this French ad agency explained, persuading teens that smoking as an act of rebellion is really showing subservience to messages created by the smoking industry. These French ads have created a fair amount of controversy, as you might imagine; do you think they are appropriate? Do you think they would be effective in persuading smokers to quit or teenagers not to start? Read more here.